A full project

Every analysis a strategist would run. In the order they’d run it.

For the big moves: a new market, a new product, a launch you’ll be asked to defend. A full project answers all three questions before you decide, not just the parts a smaller decision needs.

  1. Two lines in

    What you’re taking, and where. That’s all it needs to start.

  2. A first impression, in one press

    The AI researches all three questions and says where the idea leans. A first impression, not the answer: nothing is rated until you rate it.

    Simplified view

    Electric delivery van, 3.5 tonnes → UK parcel and courier fleets

    The productElectric delivery van, 3.5 tonnes
    The marketUK parcel and courier fleets
    Proposed · nothing rated✦One press · about 2 minutes

    Built from the head start.

    The market looks favorable. Winning it looks mixed.

    1Is the need real?

    favorable

    1Is the need real?

    favorable

    Unmet Needs
    favorable

    Rests on 8 drafted needs · published evidence on 5 ·

    2Is the market worth it?

    favorable

    2Is the market worth it?

    favorable

    Market Size
    favorable
    Market Growth
    favorable
    Fragmentation
    mixed
    Regulatory Risk
    favorable

    Rests on 2 sizing routes · growth rates · the largest players · 5 segments ·

    3Can we win it?

    mixed

    3Can we win it?

    mixed

    Competitive Intensity
    difficult
    Substitution Threat
    mixed
    Differentiation
    Your claims, built later
    Pricing Power
    mixed
    Qualification & Switching Barriers
    Not placed

    Rests on the competition search · substitutes · 4 alternatives ·

    Read from everything the head start found. Each rating is yours to make, in the factor's own tool.

    The platform’s own worked example: an electric van into UK courier fleets. Figures illustrative.

  3. The head start

    The research behind the first impression, drafted into the tools, ready to challenge, adjust and prove. Every draft is marked, and yours to change.

    Simplified view

    Electric delivery van, 3.5 tonnes → UK parcel and courier fleets

    The productElectric delivery van, 3.5 tonnes
    The marketUK parcel and courier fleets
    The head start · drafted into 6 tools · nothing rated✦One press · about 2 minutes

    Built from your two lines and the AI's research.

    The market looks favorable. Winning it looks mixed.

    What the first impression was read from.

    1Is the need real? · favorable→ Needs Map3 drafts
    • 8 candidate needs
    • 3 kinds of buyer to judge them for
    • Published evidence on 5, sources graded
    2Is the market worth it? · favorable→ Market Model · Segment Map · Value Chain8 drafts
    • A sizing plan: which methods fit
    • Figures proposed for 2 routes
    • Published growth rates, and who says so
    • The series that track this market
    • The largest players, with coverage
    • 5 segments to cut it by
    • 3 shapes the value chain could take
    • What regulation asks of it
    3Can we win it? · mixed→ Competitive Landscape · Price Case4 drafts
    • How intense the competition is
    • What else does the job: substitutes
    • 4 alternatives the customer runs today
    • What switching and the economics look like

    Each draft is in its tool, ready to challenge, adjust and prove. Every figure keeps its source.

  4. The questions, tool by tool

    All nine analyses, each checked against evidence you add: customer calls, documents, sources.

    ①Is the need real?

    “The customer said they'd buy it.”

    The needs, ranked by how badly they're served

    each one carrying its own evidence — or standing marked as unproven

    ②Is the market worth it?

    “It's a big market — billions.”

    A size you can defend, not the biggest one you found

    several methods reconciled against each other, every figure traceable to its source

    ③Can we win it?

    “We're better than what's out there.”

    What it's worth to the customer, in money

    quantified against the alternative they'd otherwise buy, and turned into a price

    Same questions either way. The only difference is whether the answer was earned.

    ① Is the need real?

    • Needs MapFind the real, underserved needs — and pressure-test whether the need is even there.
    • Trend WatchSee what is changing in the market, which needs it makes stronger, and what to watch.

    ② Is the market worth it?

    • Market ModelSize TAM/SAM/SOM two ways, triangulate, and see what your number really means.
    • Segment MapCut the market into the parts it comes in, and say which are yours — the cuts the SAM is built from.
    • Value ChainDraw the chain your product travels down — who buys from whom, stage by stage, and how many of each there are.

    ③ Can we win it?

    • Competitive LandscapeMap the incumbents and the substitutes together — everything the customer could buy instead of you.
    • Value PropositionBuild claims that answer a need, beat a named alternative and carry proof — then the statement they make.
    • Price CaseA price you can defend: floor, group and worth.
    • Growth PlanSet the growth aspiration, then build the launch plan that has to add up to it.

  5. The decision

    The three questions give a reading: Go, Conditional Go, Hold, No-Go. It sets the most committing outcome the evidence supports. Then you pick one of five, with the risks and how you’ll handle each. The call is yours, and the case behind it is written down.

    • Launch
    • Enter small
    • Reshape the entry
    • Wait / fast-follow
    • Don't enter

    Then ④ Can we make it? is recorded before money moves: capacity, development, qualification.

    See the final call in the worked example
    Simplified view

    Electric delivery van, 3.5 tonnes → UK parcel and courier fleets

    The productElectric delivery van, 3.5 tonnes
    The marketUK parcel and courier fleets
    Decided · you rated all ten

    Built from your analysis, tool by tool.

    1Is the need real?

    Real

    1Is the need real?

    Real

    Unmet Needs
    Clear need

    Rests on 31 fleet interviews

    2Is the market worth it?

    Worth it

    2Is the market worth it?

    Worth it

    Market Size
    Large
    Market Growth
    Outpacing
    Fragmentation
    Workable
    Regulatory Risk
    Low risk

    Rests on two sizing methods, 4% apart · the market cut three ways · the chain mapped

    3Can we win it?

    Challenging

    3Can we win it?

    Challenging

    Competitive Intensity
    Mixed
    Substitution Threat
    High threat
    Differentiation
    Narrow advantage
    Pricing Power
    Strong
    Qualification & Switching Barriers
    Neutral

    Rests on value priced against diesel · claims tested with 14 operators · what a fleet approval takes

    Segment Map

    3 cuts · £29.2M targeted

    Value Chain

    Van
    maker    Leasing
    company    Fleet
    operator    Depot

    12 operators hold most · feeds Fragmentation

    Growth Plan

    Wave 1 · 27Regional couriersWave 2 · 29National carriers

    A foothold first · £22M by 2031

    The decision
    Launch, through leasingThe decision turned on a procurement form. Leasing answers the one thing standing in the way.
    Arms the sales teamThe sales brief · the Value Proposition“A shift that finishes”The Price Case£4,100 a year cheaper to run · paid back in 2.2 yearsagainst diesel’s sticker price

    Every rating is yours and every figure is traceable. The first impression stays on record beside it.

Start a full projectSee the worked example

Not every decision needs all of this. See how Teldera plans smaller ones →

A full project · Teldera