The tools, on film
Short examples of every tool, on one decision.
One film per tool, each on a worked example the tool itself ships, with every figure derived on screen and the invented ones marked. Each film is one part of a tool, not a tour of everything it does. Press play; nothing plays on its own — and each card says which example it is running on.
1 · The need
Is the need real?
Find the needs. Then find which ones win you anything.
Three needs, all rated important; the tool demotes the one everyone already meets.
Example context
An electric van into UK parcel and courier fleets — the platform's own worked example. The needs and their ratings are invented; the scoring rules are the tool's own.
A high score means nothing if the need was assumed.
The three evidence columns — and a passed regulation that still caps the need it stands behind.
Example context
A coatings formulator moving off solvent-borne chemistry — the Needs Map's own seeded example, which is the one that ships with real evidence entries. The customers and sources in it are invented; every mark, tier and cap is the engine's.
2 · The market
Is the market worth it?
Cut the market. Choose the parts you can win.
The whole market to three cuts to the part you can win, ending on the handoff to the Growth Plan.
Example context
£182.5M is the real TAM the Market Model reports; the cuts and shares are illustrative.
Pull the rate, then say how much of it is yours.
Three real published series; the third states no coupling, so the rate holds still.
Example context
Real World Bank series for the United Kingdom, 2015–2024, on the van example. The couplings — the part a user supplies — are illustrative, and so is the closing figure.
Build the growth rate out of things you can name.
The other method on the same card — four named terms, and a band summed from the two that stated one.
Example context
Real World Bank series for the UK, 2015–2024; the structural shifts and closing figure are illustrative.
One picture: where the material goes, and what your entry depends on.
The chain, the flows, the questions the picture raises — and where to engage.
Example context
The Value Chain Mapper's own seeded chemicals example, carried past the converter to the end user for this film. The tonnages, routes and the capacity split are illustrative. The four questions are the film's own — the tool draws the chain and the figures, and has no screen that asks them.
Every figure on the board says where it came from.
The ✦ that fills a split — what is sent, what comes back, and what is dropped for having no source.
Example context
The Value Chain Mapper's own seeded chemicals example. The ✦ answer is a mock-up: the consent gate, what it discloses, the run dock and the bucket line are the product's own words, and the reply's figures are illustrative — as are the tonnages and routes.
3 · The edge
Can we win it?
What they asked for, and what you plan to say.
Needs left, claims right — and the need with no line in, beside the claim with no line out.
Example context
The van example. The needs and claims are illustrative, and the needs, scores and confidence tiers are the Needs Map's; the board, its links and its warnings are the Builder's own.
The van costs more. Over five years it costs them less.
The value case on the platform's own van example — and the demoted need priced at zero.
Example context
The van example, priced over five years. The figures are invented; the driver arithmetic, the capture bands and the thresholds are the tool's own.
The AI
What does a ✦ press actually do?
One ✦ press, at pace.
The brief the call carries, the sources it read, and how each one was graded.
Example context
A ✦ call on the van example. The output contract is real — the shape the model is required to answer in; the answer itself is a mock-up.
After you have moved
Is it working?
Three series watched. The word the tool cannot say.
A noise floor that keeps a real move at Holding — and why the tool never says a trigger fired.
Example context
The van example, watched after the decision. The series are real; the at-decision and latest values are illustrative.
Watched one. Want to run it on your own market?
The tools are open on a trial while the product is still in development. The worked example is open to anyone.